There are plenty of ways to gain awareness and traffic with your social media accounts for your business for FREE. Yes, I said free. That means organically, and no paid ads. Here’s the ways you can increase your followers and traffic and potentially sales too.
1) Engage- Show your audience love back! Liked your posts or commented? Comment back or like their photos. This develops trust and shows your audience you are much more than just another business shouting out their products to customers. This shows your audience you are listening and their voice matters to you and your company. This amplifies trust between you, your business and your customers. Another thing that most people don’t know is this can also boost the algorithm to favor your page or social media account as you are more active. Social media such as Facebook, Twitter, Instagram and YouTube all are similar to Google in the way that the more people are viewing or engaging with your content the more it will rank. We all know higher ranking will help you get in front of more people and even future customers!
2) Images- Visibility is everything when it comes to online websites and social media. An image says a thousand words. Make sure your images are stunning, relevant and personal. Make sure you also use the algorithms best practices when uploading images so they won’t get taken down.
3) Hashtags- Do they work? Yes, they do! So use them wisely. Don’t use a hashtag that you know no one will ever search. Think like your audience. What would you search for with a hashtag? Instagram will even tell you how much volume there is for that specific tag. Also, be sure to check it’s relevancy and that people are still actively using the hashtag still. You will be surprised how well this works!
